6 Reasons Why You Need A Branding Agency

6 Reasons Why You Need A Branding Agency-01

Why partner with a branding agency? It’s just good for business.

The only way we stay in business is by convincing business-owners why hiring a branding agency is advantageous. So we’re going to do that right now!

Why do certain business-owners have reservations about hiring an adverting/branding/marketing agency? Well, the biggest one is cost. But branding and advertising are investments — and honestly — they’re your most important investments. And more often than not, hiring an agency can end up cutting costs here and there in the long run.

Some bigger companies have the money to hire a Marketing Director or a whole internal marketing team. And often, companies of this nature will wonder why they need an agency at all if they’ve already got internal help. Well, even if you’ve got someone on staff full-time, chances are that person is going to need some guidance and additional resources to execute campaigns and develop materials.

Branding agencies can work with your Marketing Director or your team to get things done more efficiently and with more resources.

At a base level, that’s what we are: A resource with expert professionals. An agency can bring a lot of assets to the table that you might not have considered. Here are 6 reasons why you need a branding agency.

1. Creativity

When you hire an agency, you get the benefit of having a bunch of creative minds collaborating on your projects. Agencies attract writers, graphic designers, illustrators, and artists, which inherently cultivates exciting and compelling ideas. You get brains that think outside the box!

2. Media Buying

Media buying is a skill that requires some serious know-how and connections. An agency has a buyer on staff that knows the intricacies of purchasing and negotiations. Also, agencies can offer clients savings on media rates because they represent lots of clients. They should also have good relationships with the media sales teams and leverage those relationships for your benefit.

3. Public Relations

Speaking of relationships, agencies usually keep long-standing contacts with local TV and radio stations for PR purposes. If you need to get the word out about something, agencies can write up the press release and put it in the right hands fairly quickly. Sometimes all it takes is a phone call to get your story run.

4. Putting Your Money To Good Use

If you’re a small business, it’s likely that you don’t have an enormous media budget. So how do you make the most of you dollar? This is where the ad agency comes in, because putting in time and effort is as important as the campaign your run. We can develop and run cost-effective solutions like social media pages or online pay-per-click campaigns, so that frees up money to grow elsewhere.

5. Purchasing

You need marketing materials. Those are expensive. But an agency can make them less expensive. From business cards to pocket folders and anything in between, agencies can design and order materials at wholesale prices.

6. Cross-Industry Knowledge

Internal departments only learn from their own mistakes. Many agencies work across diverse industries. And often, the knowledge gained from doing work in one industry can be beneficial to another. You become a more knowledgeable client just by having an agency around.

Whether you’re a small local business or something with a little more reach, you can greatly benefit from having a branding agency in your corner. And when your agency is managing your brand, you can focus on what you do best: Running your business.

Learn more about the basics of branding with our What Is Branding? free eBook. Click the button below to download.

5 Ways To Narrow Your Focus For A Better Brand

Narrow Your Focus

Most business-owners are pulled in a million directions on a daily basis, making it easy to lose sight of what’s important. Here are 5 ways to readjust your focus for the benefit of your brand.

Let’s face it: Your mind’s on something else right now. It’s okay, I understand. I own a business too and I’m thinking about ten different things I’ve got to do later today even while I’m typing this. It’s kind of like what Uncle Ben said to Peter Parker, “With great power comes great responsibility.” Except if you’re a manager or CEO, it’s more like, “With great power comes great distraction.”

Having your focus pulled by new trends, social media, and the day-to-days of running a company comes with the territory. But while you’re losing focus, your brand is suffering. So I’m going to help you narrow your focus with 5 tips for creating a clearer, more streamlined brand.

1. Reevaluate Your Mission

Over the last few years, there’s been a movement for businesses to be “full-service,” meaning they “do everything.” But we’ve learned that doing everything makes it tough to do one thing really well. Because truthfully, you can’t be everything to everyone. So take a look at your mission and figure out where your strengths lie. Focus on being the expert on one thing and filling that niche. More often than not, your distractions are coming directly from spreading yourself [and your company’s assets] too thin. So trim some of the fat, and give your attention to the things that really matter.

2. Edit Down

We tend to overshare when a business prospect is on the line. “Let me tell you everything that’s great about us so that you’ll hire my company.” But trust me, you can say a lot more with a lot less. Look at your website copy and try cutting it in half to ensure everything you’re saying is relevant to your brand. Take what you did with your mission and apply it to the practical components of your online presence and your marketing materials.

3. Have Production Meetings

One meeting at the beginning of the week can tremendously realign everyone’s focus. Get everyone in the same room, check-in with status reports, and communicate clear objectives before you adjourn. The hardest part of instituting weekly production meetings is sticking to them. They’re easy to blow off, but don’t do it. They can make you feel much more at ease that things are being taken care of.

4. Admit When It’s Not Working

There are times when you find yourself spinning your wheels over a problem that’s plaguing your attention. You’re stressing out at the office and you’re losing sleep at night over a problem you just can’t solve. And more often then not, it’s not you — it’s the approach you’re taking. Maybe you’ve been trying to fit a square peg in a round hole and you just have to admit to yourself and the client that the focus is wrong. Start fresh and look at the problem from a completely different angle. Bring in staff with fresh eyes to see if they notice something you didn’t. Stressful, unsolvable problems can usually be solved when you scrap the clutter and start clean.

5. Embrace Calls to Actions

Narrowing your focus isn’t just for you. Being clear in the way you communicate to your audience is just as beneficial. And there’s nothing clearer than ending a marketing piece or a blog post with an instruction to the audience to provoke an immediate response. Everything you put out in the world (from Facebook posts to outdoor ads) should have one [and only one!] intended action in mind:

  • Subscribe to the blog to receive further information.
  • Sign up to receive the company newsletter.
  • Download the latest eBook.
  • Visit your website.
  • Pick up the phone and call.

More calls to action create more confusion for your audience, so make it as clear as possible for exactly what you want them to do.

Jaci Split

Clearing away the clutter in your brand is as much for your sanity as it is for your staff and your audience. Call it Zen if you want, but it helps with the day-to-day and the big picture. And more than anything, it distills your message so that people can actually hear you above the noise. And that’s the entire point of branding.