Why partner with a branding agency? It’s just good for business.
The only way we stay in business is by convincing business-owners why hiring a branding agency is advantageous. So we’re going to do that right now!
Why do certain business-owners have reservations about hiring an adverting/branding/marketing agency? Well, the biggest one is cost. But branding and advertising are investments — and honestly — they’re your most important investments. And more often than not, hiring an agency can end up cutting costs here and there in the long run.
Some bigger companies have the money to hire a Marketing Director or a whole internal marketing team. And often, companies of this nature will wonder why they need an agency at all if they’ve already got internal help. Well, even if you’ve got someone on staff full-time, chances are that person is going to need some guidance and additional resources to execute campaigns and develop materials.
Branding agencies can work with your Marketing Director or your team to get things done more efficiently and with more resources.
At a base level, that’s what we are: A resource with expert professionals. An agency can bring a lot of assets to the table that you might not have considered. Here are 6 reasons why you need a branding agency.
When you hire an agency, you get the benefit of having a bunch of creative minds collaborating on your projects. Agencies attract writers, graphic designers, illustrators, and artists, which inherently cultivates exciting and compelling ideas. You get brains that think outside the box!
2. Media Buying
Media buying is a skill that requires some serious know-how and connections. An agency has a buyer on staff that knows the intricacies of purchasing and negotiations. Also, agencies can offer clients savings on media rates because they represent lots of clients. They should also have good relationships with the media sales teams and leverage those relationships for your benefit.
3. Public Relations
Speaking of relationships, agencies usually keep long-standing contacts with local TV and radio stations for PR purposes. If you need to get the word out about something, agencies can write up the press release and put it in the right hands fairly quickly. Sometimes all it takes is a phone call to get your story run.
4. Putting Your Money To Good Use
If you’re a small business, it’s likely that you don’t have an enormous media budget. So how do you make the most of you dollar? This is where the ad agency comes in, because putting in time and effort is as important as the campaign your run. We can develop and run cost-effective solutions like social media pages or online pay-per-click campaigns, so that frees up money to grow elsewhere.
You need marketing materials. Those are expensive. But an agency can make them less expensive. From business cards to pocket folders and anything in between, agencies can design and order materials at wholesale prices.
6. Cross-Industry Knowledge
Internal departments only learn from their own mistakes. Many agencies work across diverse industries. And often, the knowledge gained from doing work in one industry can be beneficial to another. You become a more knowledgeable client just by having an agency around.
Whether you’re a small local business or something with a little more reach, you can greatly benefit from having a branding agency in your corner. And when your agency is managing your brand, you can focus on what you do best: Running your business.
Learn more about the basics of branding with our What Is Branding? free eBook. Click the button below to download.