Brand Buzz: Don’t Marry Your Messaging

wedding rings

Brand Buzz with Jaci Russo on 96.5 KPEL  is now at 7:40AM every Monday, so be sure to tune in on your way to work.  Here’s what we’ll cover:

This might sound contradictory to everything we stand for, but just stick with me and I’ll explain myself. Okay, here goes: Your one, true message can change. And at some point, it probably should.

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Brand Buzz: Identifying The Competition

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Brand Buzz with Jaci Russo on 96.5 KPEL  is now at 7:40AM every Monday, so be sure to tune in on your way to work.  Here’s what we’ll cover:

When it comes to strategic marketing, your competitors can provide the best insights. Seriously. Studying the competition can help you better assess your own business: things you can get rid of, things you can improve, and things you can create! But it all starts with identifying who they are.

This may come as a shock, but your competitors are not always who you think they are. For example, if you’re an Italian restaurant, your direct competitors are probably other Italian restaurants in the market. But what about Mexican restaurants? And what about all the other restaurants in the city? Your target consumer faces this decision every time they decide to dine out. And you’re competing for their top-of-mind mental real estate. [Continue reading]

Risky Business

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Back in 2011, the CDC tapped into the country’s [then current] love affair of anything zombie with a Zombie Apocalypse Preparedness Kit campaign. It also helped that the CDC was a central plot devise in AMC’s The Walking Dead. The goal of the … [Continue reading]

ELLO, THERE!

Ello

A landscape of ad-filled social networking sites have finally led to the creation of something new — and to many, it feels like the Promised Land of social media (if there is such a thing). Introducing Ello. The “simple, beautiful, and ad-free … [Continue reading]